About RRP

Why you see an RRP

Traditional furniture showrooms add a sizeable margin to cover rent, display space and sales staff. We calculate the Recommended Retail Price (RRP) by applying that standard showroom margin to the same wholesale cost we pay the supplier. It shows what you’d normally expect to pay in a bricks-and-mortar store.

How we keep it fair

• We base the margin on industry averages drawn from public retail reports and our own experience running a physical store.
• The calculation is reviewed twice a year (or sooner if supplier costs change) so it stays realistic.
  

Your saving

Because Outdoor Furniture Warehouse is online-only, we skip those overheads. The price in red is our everyday price—no limited-time sale, no inflated “was” amount. The crossed-out RRP simply shows the benefit of buying direct.

Got questions? Get in touch — we’re happy to help.